international trade
4 international business expansion tools to minimise luck and maximise return
4 international business expansion tools to minimise luck and maximise return 780 441 nMerge

Expanding internationally can be part timing, part lucky break, part who you know and part strategy.  Minimising luck and maximising return for international business expansion sounds like a good idea but how can this be achieved? There are multiple answers to this question which can focus around business expansion, business development, marketing, growing your networks…

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Rodin thinker
5 categories and techniques for being creative and generating ideas
5 categories and techniques for being creative and generating ideas 780 441 nMerge

I am a bit of a deep thinker who sometimes feels quite paradoxical. In fact my parents bought me a bronze statue of Rodin’s, The Thinker a few years ago in recognition of my predilection for thinking. For those who have undertaken Myers Briggs testing, my profile is INFJ. This means I am a relatively Introverted, iNtuitive…

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Cultural differences
3 guidelines for creating content for an international audience
3 guidelines for creating content for an international audience 780 441 nMerge

So the time has come to expand your business internationally. This might be because of a well thought out expansion strategy or maybe an opportunity has landed in your lap which can’t be ignored.  No matter what the ‘why’ was, it now becomes ‘how’. How will you become known in the global context?  Creating content for an…

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how to present
4 tips to create engaging and interesting presentations
4 tips to create engaging and interesting presentations 780 441 nMerge

In a world of content overload, an invitation to present to an audience either in person or remotely via webinar is an opportunity not to be wasted.  Create engaging and interesting presentations to listen to and to view.  An expectant audience must not be let down by a monotone, wordy PowerPoint presentation.  We have all sat…

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Be a sheep dog to avoid falling into the marketing technology trap
Be a sheep dog to avoid falling into the marketing technology trap 780 441 nMerge

Before I begin addressing the marketing technology trap, let me admit something. I love technology, I love creativity, marketing and sales and I also love asking questions and solving problems. This is probably why my career has been diverse, including being a designer/developer, marketer, IT business development manager and consultant with a dash of the…

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Customer Experience mapping
Why Alignment Diagrams, Customer Experience and Customer Journey Mapping are Essential Strategic Tools
Why Alignment Diagrams, Customer Experience and Customer Journey Mapping are Essential Strategic Tools 780 441 nMerge

Are we getting value creation all wrong? Why alignment diagrams, customer experience and customer journey mapping are essential strategic tools for the whole enterprise. I recently provided research and analysis for a literature review assessing historic and current thoughts from academia and business on defining and delivering value. I found this to be an incredibly…

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automation of marketing
Will marketing automation and technology end your career?
Will marketing automation and technology end your career? 780 441 nMerge

Will marketing automation and technology end your career? I want to address a question about marketing automation that I hear many times from executives, often in quiet reflection. It’s a complex question and could be the topic of a longer post. However I will try and keep it simple. The question is, “I am afraid…

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nMerge interview series – Dr Ken Grant Video 1
nMerge interview series – Dr Ken Grant Video 1 1024 576 nMerge

nMerge Interview Series – Dr Ken Grant, Former Associate Professor of Marketing, Monash University, Melbourne Australia Through the eyes of various stakeholders the nMerge video series explores current marketing perspectives and challenges. Dr Ken Grant kicks us off with our first interview. As a close to 30 year veteran of being a director of marketing programs…

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Growth - Strategy and Innovation
On Strategy and Innovation
On Strategy and Innovation 780 441 nMerge

The following is an academic paper we wrote a few years ago on Strategy and Innovation. We only had 2000 words, which made it all the more difficult! Strategy There is much debate as to what strategy is and how to best perform the practical process of formation.  To frame the dichotomy, Mintzberg and Lampel…

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BrandMaker Marketing Efficiency Solutions
Marketing Resource Management market heats up
Marketing Resource Management market heats up 780 441 nMerge

Published by http://www.cmo.com.au/ BrandMaker’s decision to partner with a local integrator to bring its MRM solutions to the Australian market shines light on growing demand for marketing management technology solutions. Marketing resource management (MRM) vendor, BrandMaker, is looking to tap into growing demand for marketing management software and extending its reach into the Australian market. The…

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