BrandMaker Marketing Efficiency Solutions
BrandMaker Named a Leader in the 2016 Gartner Magic Quadrant for Marketing Resource Management Fifth Year in a Row
BrandMaker Named a Leader in the 2016 Gartner Magic Quadrant for Marketing Resource Management Fifth Year in a Row 780 441 nMerge

BrandMaker, leading provider of marketing resource management (MRM) systems, has been named by Gartner, Inc. a Leader in its Magic Quadrant for Marketing Resource Management for the fifth year in a row. Quadrant Leaders are positioned by their completeness of vision and ability to execute. BrandMaker, leading provider of marketing resource management (MRM) systems, has…

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what can marketers learn from silicon valley
4 Things CMOs can learn from Silicon Valley Startups
4 Things CMOs can learn from Silicon Valley Startups 780 441 nMerge

@nMerge partner @BrandMakerEN provides four insights that CMO’s and senior marketers can learn from Silicon Valley Startups. Great insights are hidden in unusual places, and CMOs who are constantly learning will benefit from finding them. Looking to Silicon Valley startups, we’ve uncovered the 4 basic concepts that are fueling incredible growth and rapid brand awareness…

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BrandMaker Marketing Efficiency Solutions
BrandMaker’s Marketing Efficiency Cloud enters the ANZ market
BrandMaker’s Marketing Efficiency Cloud enters the ANZ market 780 441 nMerge

Digital disruption, competition for content relevance, shorter planning horizons, changing customer preferences and rapidly changing technological landscapes – it’s complex out there! The announcement today that nMerge Pty Ltd is partnering with BrandMaker GmbH to represent the BrandMaker Marketing Efficiency Cloud in the Australian and New Zealand market is welcome news. nMerge Pty Ltd and…

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Charles Darwin relationship to marketing
What can marketing learn from Charles Darwin?
What can marketing learn from Charles Darwin? 780 441 nMerge

This week celebrates the 207th anniversary of Charles Darwin’s birthday. Darwin is best known for his theory of evolution and natural selection. Most people will know the quote, “it is not the strongest of the species that survives, not the most intelligent, but the most responsive to change.” I would say that marketing is going through…

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scrum team
Agile Marketing: Lightweight or a fuller approach?
Agile Marketing: Lightweight or a fuller approach? 780 441 nMerge

I have read many blogs, op-eds and articles on what Agile marketing is and/or should be. Most of which ties marketing operations to the Agile Manifesto and the 12 Agile Principles, positions marketing at the level of scrum basics or attempts to generate a new manifesto specific to marketing. This is a great start however…

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Agile Marketing Flying High Without Getting Lost
Agile marketing. Flying high without getting lost.
Agile marketing. Flying high without getting lost. 780 441 nMerge

These days everyone is talking about Agile marketing – shorter planning cycles, rapid iterations, and speed to market. But how can agile marketing work for you? Our colleague, Romek Jansen, of MRMLogiq, BrandMaker and co-author of the book, Marketing Resource Management: The noble art of getting things done in marketing. Efficiently, recently published a great post…

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nMerge explores content overload
The implications of information and content overload
The implications of information and content overload 780 441 nMerge

Do you ever feel that the closer you are to something, the farther from it you really are? In no day or age in human history have we been closer or more connected to customers yet sometimes they seem so far away. In a connected world, customers research the products or services that will satisfy…

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nMerge customer overview
PhaseOne and Specular – Australia and New Zealand Go to Market Analysis and Recommendations.
PhaseOne and Specular – Australia and New Zealand Go to Market Analysis and Recommendations. 791 594 nMerge

We were tasked with providing situational analysis and go to market recommendations on the market opportunity for medium format cameras for areal image acquisition. This market consists of six key segments including Geospatial, Environmental Monitoring, Inspection, Aerial Photography, Surveillance and Drone based image acquisition. It is currently highly dynamic and what a General Manager of one of Australia’s…

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nMerge customer overview
Ecotech Marketing Technology & Program Alignment
Ecotech Marketing Technology & Program Alignment 744 557 nMerge

As an objective and outcome, we achieved what other companies said was impossible, that being, Google unblacklisting Ecotech’s digital infrastructure and SEM/SEO activities. We covered a lot of territory in a short amount of time including, branding realignment, marketing program realignment, technology audit, digital strategy development, business case development and messaging and pitch documentation to…

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