nMerge customer overview

PhaseOne and Specular – Australia and New Zealand Go to Market Analysis and Recommendations.

PhaseOne and Specular – Australia and New Zealand Go to Market Analysis and Recommendations. 791 594 nMerge

We were tasked with providing situational analysis and go to market recommendations on the market opportunity for medium format cameras for areal image acquisition. This market consists of six key segments including Geospatial, Environmental Monitoring, Inspection, Aerial Photography, Surveillance and Drone based image acquisition. It is currently highly dynamic and what a General Manager of one of Australia’s largest and most innovative geospatial company’s stated at the ‘peak of the hype cycle’.

This engagement was a lot of fun not only for the subject matter but also because we got to play with drones, helicopters and planes! We’re all kids at heart and who wouldn’t want to play with toys like that? In fact Richard ended up buying a DJI drone to, as he stated, “validate the market feedback of piloting an expensive item and feeling the ‘risk’ of flying a few thousand dollars.” Sure Richard… that’s why you bought a drone!

151007-Specular-&-PhaseOne-2

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